Originally published in the Herald-Zeitung February 11, 2025.
Of all the attractive events in our city, one of our favorites is the “Taste of the Town” festival. As in years past, it was held at the Civic Center from 6-9 pm on Thursday, February 6th. It was our 12th. year (maybe more) of attendance.
My wife Sandy and I like to arrive early, ½ hour before the doors open, and always heralded by the New Braunfels High School drum core marching through the long hall to the entrance of the large spaces that contain the festivities. Before then, we hand our admission tickets to one of the volunteers collecting them and dispensing wrist bands. It reminds us of a ritual initiation, allowing us to cross the threshold into the wonder of this grand city celebration.
Once inside, we survey the familiar layout: vendors from local restaurants, bakeries, wine bars, stores and wineries; they have been preparing for this evening by assembling the fare of their businesses for our delightful consumption. We can feel the energy of hospitality pervading each of their tables. Employees from each of these many sources are welcoming and generous with their offerings.
A general feeling of goodwill and generosity both within those of us who have paid for this feast as well as those who are offering them. In the middle of the room, large round tables have been elegantly decorated in cloths and programs of the event for those who have paid for them.
The theme for this year was “All in the Family” presented by the New Braunfels ISD Education Foundation in partnership with McKenna and Joeris General Contractors, Diamond Sponsors for the evening. Many other sponsors and participants were listed in the inclusive program.
On stage tuning up for musical entertainment was the NBHS Jazz Band, Drumline and NBHS and LCHA Choirs. Their musical talents from our young musicians, led by the superb band director, offer some of the finest young artists in our schools.
But something more was evident. Perhaps it was less tangible, but no less real. It grew more palpable as the crowd increased. Something of a common purpose congealed in the space of a few hours: a deep need or desire to be part of something larger than each of us as individuals. It transcended our appetites and personal concerns. While the food, the drinks and the raffles may satisfy one set of hungers, there is another, more deeply and universally felt.
This larger need was to share in a common purpose to benefit others. Sharing such rich and varied experiences as “Taste of the Town,” or a football or basketball game or church service, enrich us as a member of the collective punctuated by rituals that tap into a universal need to give shape and form to our lives.
At one point in the evening, I took a photo of the joyful crowd of humanity meeting friends, talking with strangers, applauding the wonderful talent on stage—and yes, there is a spiritual sensibility bonding us as civic citizens—gathered in “the civic center,” a place of strong community heartfully felt as goodness. One writer has written about the experience of awe and wonder that often companions each communal event that transcends us in service to others.
Courtesy is one of the driving qualities that inhabited this magnificent feast; one hears, as we did, “after you,” or “go ahead of me.” An often-missed quality of beauty attends “Taste of the Town.” It is laced with “civic,” “civilized,” “civility” “courtesy” and “care.” We have already made plans to attend next year.